Founded in Sessa Ciliento in 2019. Every account is run by the specialist whose name is on the report. No layers, no generalists, no white-labelling.
SEO Agency Tools was founded in Sessa Ciliento in 2019 by Francesco Perrone, after five years running in-house performance marketing for a network of Italian hospitality and artisan brands in the Campania region.
The recurring frustration was the same: digital agencies were offering broad retainer services across social, SEO, email, and paid — with none of the disciplines getting the specialist depth they needed. Francesco started the agency with two rules: only take on the digital channels the team genuinely specialises in, and never manage a client account through account managers who are not doing the technical work.
Based in the Cilento National Park — one of the most beautiful and least digitally developed areas of southern Italy — the agency has built a particular strength in helping traditional Italian businesses (hospitality, legal, artisan, local services) compete effectively in digital channels against larger, better-funded competitors. The Cilento location also gives us a specific credibility with clients who want to work with an agency that understands the southern Italian market from the inside.
Five years in, the team of five manages campaigns across 6 digital channels for clients across Campania, Puglia, Basilicata, and international clients targeting the Italian market.
We measure ourselves by outcomes — rankings won, leads generated, revenue attributed, cost per acquisition reduced. Not by activity volume, not by dashboard impressiveness, and not by how busy the monthly report looks.
No account managers sitting between you and the specialist. The person named on your account is the person doing the technical work.
Five years running SEO for Italian hospitality and retail brands before founding SEO Agency Tools. Specialises in technical SEO and competitive keyword strategy.
Google Ads certified specialist with 7 years in performance PPC. Alessia manages all paid campaigns and has particular strength in Google Shopping and lead generation.
Analytics architect and CRO specialist. Vincenzo has rebuilt GA4 implementations for 40+ Italian businesses and runs all A/B testing and landing page optimisation work.
Background in Italian journalism and SEO content. Sara designs the topic cluster frameworks and produces or commissions all content across client accounts.
Former backend developer, now 4 years exclusively in technical SEO. Daniele handles all crawl analysis, Core Web Vitals work, structured data, and site migration oversight.
The Cilento National Park is a remarkable part of southern Italy — one of the most biodiverse and historically significant landscapes in the Mediterranean. It is also one of the least digitally developed areas of the country, which is partly why the agency exists: to help traditional southern Italian businesses compete effectively against larger, better-funded competitors in digital channels.
Our best-performing case studies are local businesses — an agriturismo, a law firm, a ceramics producer — that used digital marketing intelligently and found that it was a more effective growth lever than any amount of traditional advertising.
Our process →
