When someone in your town searches for what you do, your business should appear first.
Local SEO has changed significantly in recent years. The map pack (the three business listings that appear above organic results for local searches) is now the most competitive placement in local search — and it is driven by a combination of factors that most businesses manage poorly: incomplete Google Business Profile data, inconsistent NAP (name, address, phone) information across directories, and no location-specific content on the website.
We approach local SEO systematically. First, a full audit of your current local presence: GBP profile completeness, citation consistency across 60+ Italian directories, review score and velocity, and local keyword ranking position for your most important terms. Then a structured rebuild.
For multi-location businesses, we build a systematic infrastructure that maintains brand consistency while giving each location the localised signals it needs to rank independently in its own market. This includes individual location pages optimised for each area's specific search patterns, GBP management for each location, and a review acquisition strategy that works even with a small team.
Studio Legale Manzo in Salerno reached the local pack top 3 for 28 high-value legal search terms within 4 months — attributed to a 44% increase in new client enquiries compared to the same period in the prior year.
An agriturismo in Sessa Ciliento went from absent in local search to the top 3 for 22 accommodation and experience terms in the Cilento area within 3 months of our local domination programme.
